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This website had the following in the homepage, "AL specializes in both production and custom fireplace and fire pit grates gas and wood, log lighters, fire rings, fire stars, linear burners, h-shaped burners, and steel mesh." We viewed that the web page stated " Family owned and operated, our attention to quality and detail is second to none." It also said " We go out of our way to meet your deadlines, at the same time ensuring that quality is never compromised. You will find our pricing to be well within reason when comparing to the industry standard." The header had fireplace grates as the highest ranking search term. It is followed by fire rings, burners, and log lighters which isn't as ranked as highly as fireplace grates. The next words they uses is fire stars. custom welding was included and will not be seen by search parsers.